Two hours with TRIPTK on where AI belongs in your insight function.
A private workshop, virtual or in person. Built on a year of research with leaders rethinking strategic intelligence. Led by Sam Hornsby and Alex Anderson.
The field is changing faster than most functions can keep up with. The leaders we speak to aren't short on information about AI. They're short on time to sit with what it means for the team they're running, with someone who's already been in the question for a while.
The workshop is that time. Two hours, private, for one leader and their organisation. We take a year of thinking about AI and strategic intelligence and sit with it against the function you run.
We're not bringing a prescription. We're bringing curiosity, a few useful frames, and a POV we're happy to have tested. The best of AI and the best of the insight craft you've built can live in the same function. The interesting work is figuring out what that looks like for yours.
Over the last year, TRIPTK has been speaking to insight, research, and CRM leaders across banking, media, luxury hospitality, healthcare, industrial technology, consumer electronics, and the public sector. Those conversations shaped our point of view on AI and strategic intelligence, and the shape of this workshop.
We published the thinking as a paper: The Future of Strategic Intelligence. It covers how AI is reshaping the three things an insight function runs on: the inputs it draws from, the way it synthesises them, and the outputs it puts in front of the business.
You don't need to have read the paper to get value out of the session. If you want the longer version of our thinking, before or after, it's there.
TRIPTK's paper on AI, the insight function, and what the next decade is asking of both. Not a prerequisite for the workshop.
Read the paperPatterns across the conversations behind the paper, not diagnoses of any one business. You'll know which ones ring true for yours.
Stakeholders want answers in hours. Good research takes weeks. Everyone agrees the gap is real. Nobody agrees how to close it.
Automate to stay relevant. Protect the thing that made the function valuable in the first place. Both are true at once.
Executives want data-backed certainty and a confident point of view in the same breath. Research delivered the first. It was not always asked for the second.
Guard the standards. Move the organisation forward. Most insight functions were built for the first and are now being judged on the second.
Serve every brand, every market, every quarter. Still get close enough to see what actually matters. Something usually gives.
We don't assume which ones. That's the first conversation.
Sit with us for two hours.
Take the thinking in the paper and see what it looks like against the function you're running.
Leave with a few useful frames, and a partner who's already been in the conversation you're in.
We asked them. We answered some. The interesting ones can only be answered inside your business, with your team, against your decisions. That's where the workshop picks up.
What the researcher is actually for, in a decade where a well-prompted model can mimic the first 80% of the output. Where the line gets drawn, and what that means for everyone hired against the old definition.
What the insights function is actually for, and who it answers to. Research provider, conviction partner, or a capability layer across the business. The answer tends to be unclear, and the unclearness costs influence.
Where AI gets in without ceremony, where it runs with guardrails, where you hold the line. The answer is different for qual, quant, CRM, and synthesis. It needs to be written down.
What the insight team looks like in 2028. Which roles change, which ones are new, and what job descriptions need rewriting before the next hire. The 2019 version won't attract 2026 talent.
How to run a modern research stack responsibly, at speed, without losing the rigour that made the function trustworthy. What ethical AI research looks like, and who signs it off.
Short enough to protect your week. Long enough to get somewhere real.
A quick listen to the shape of your function, your stakeholders, and the decisions in the next 90 days. The report in the shape of your business.
We take the five questions to the function you run. We map where they're easy to answer, where they're stuck, and which one is most worth moving on first.
We play back what we've heard, add the patterns we've seen elsewhere, and offer a first read on where your function might move.
What you want to do with it. Who you'd want in the room next time. What could stay between us, and what could become a longer piece of work.
Not deliverables. A better read and a starting point.
If you're running an insight, research, or CRM analytics function, reporting to a CMO, CSO, or CGO, and you're the person your organisation turns to with questions about what the next version of your function should look like, this is the conversation we're offering.
We welcome a small team in the room with you. The conversation tends to be sharper with a mix of quant, qual, and a business partner from outside the function.
We work with brands at the point where strategy, culture, and commercial ambition collide. Our partnerships span multi-year strategic work for VF Corporation (The North Face, Vans, Dickies), Marriott International (W Hotels, JW Marriott, The Ritz-Carlton), Diageo, Endeavor, and Cronos Group.
The workshop is led by Sam Hornsby, our Founder and CEO, and Alex Anderson, our Principal in North America. The paper it builds on was shaped by a year of conversations with insight leaders across sectors.
TRIPTK is part of Havas. The session is independent of any Havas media or technology offer, and is held under our own discretion.
A sentence or two is enough.